Blog

Ideas on bio pages, conversion, and measuring what matters.

Why one link beats ten in your bio

Every extra link is a decision you push onto your audience. The case for a single tap-friendly hub.

The anatomy of a high-converting bio page

Hero, proof, primary action, and the one block almost everyone forgets.

Measuring what actually matters on a landing page

Pageviews feel good. Activation tells the truth. The metrics worth watching and the ones to stop obsessing over.